"This is overwhelming but I know I need to be here. 😩" - Said every business owner ever at some point about marketing their brand in the online world.
The best way to approach any complex situation is to take it back to the basics and our Director of Strategy and Analytics, Esther, does exactly that with our clients via her 3 C's for an effective strategy.
What are the 3 C's? We thought you'd never ask...
💎 Community & Connection: If your strategy is not focused on building something more significant than your sales, you’re not doing it right.
Social media is all about networking and connecting, and using that power to bring communities together around a specific product or service is what it’s all about.
Focusing on community rather than sales might sound counter-intuitive, but it’s not; hear me out.
By fostering a true sense of community, you’re building something greater than just making money; you’re creating a sense of connection and belonging…the sales will follow out of love for this feeling and the brand.
💎 Conversation: It’s all about the buzz online…from seeding the actual convos to adding fuel to the fire. You need to keep your audience engaged with moderation and a unique POV. You can do this by inserting yourself and your brand in trending conversations…leaving comments, and responding to your posts and others.
Make sure you’re establishing 2-way communication with your community. You don’t want to be talking TO them; you want to be talking WITH them. Making conversations interactive and inclusive is a MUST. To do so, tap into different social media tools, such as the power of interactive stickers on Stories, live streaming, and active moderation.
💎 Content: A content strategy that fits your brand and your audience should be at the core of your strategy.
To build a good content strategy, you have to start with the main thang...Your Audience
What type of content do they enjoy? What do they want to see more of? Are videos or static graphics better at telling the story they want to hear?
Once you’ve figured that out, you can start building out content topics that help you connect with their pain points and desires.
But trust us, this is where it gets deep! And it's no simple 4-step-hack. So...
If you're struggling with any of these "Cs", it sounds like you need our help.